Attention JMart shoppers…

In America, most major supermarkets these days urge you to register for a card that tracks your purchases, helping the store learn your shopping preferences so they can market various items directly to you. If your grocery cart is full of potato chips, for example, don’t be surprised to receive a coupon for snacks when you finish paying at the register.


In Israel, the supermarkets have this system only halfway figured out. Membership cards and credit cards offering discounts on purchases at this store or that are commonplace… but the direct marketing aspect is still a bit, well, indirect. For more than a year at one particular supermarket chain, for example, every shopper received a coupon upon checkout for a discount on a Pizza Hut order.


The coupon I received today, however, was the kind of thing you only see in Israel. It read:


To anyone who is interested:

A Chabad house has been opened above this store.

Mezuzot and tefillin checked for a minimal price

Bar mitzvah preparations

Help with any issue in Judaism

Open Sunday thru Thursday 1 p.m.-6 p.m.

Friday 10:30 a.m.-2 p.m.


…I couldn’t help but smile.

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